How did the nation's mobile subscribers most occupy themselves doing during the three-month period ending in May?
According to a July 5 report from comScore MobiLens which surveyed more than 30,000 adults, text messaging, not a great surprise, was the task performed by the highest numbers of them (69.5%). The fastest-growing content-usage category, however, was playing games, which increased 2.3 points (from 24.6% to 26.9%) since the previous three-month period ending in February, and close on its heels was using downloaded apps — which hopped 2 points, to 38.6%. Following apps was the use of social networking sites or blogs, which grew by 1.8 points, to include 28.6% of subscribers.
Nearly 40% of mobile subscribers used their phones' browsers — up 1.5 points from the three months before — and listening to music grew 1.1 points to 18.6% of the crowd.
Koreans, who are reportedly stressed by their countrymen's quick defection from Samsung handsets to the Apple iPhone,may be relieved to hear that Samsung is the overall top-ranking handset manufacturer in the United States, accounting for nearly 25% of the market.
While Apple is the fourth most-popular vendor among U.S. subscribers, according to the report, ranking behind LG and Motorola, respectively, its popularity is rising at the quickest rate by far — 1.2 points, compared to the next-quickest LG, which posted just a 0.2-point growth. Samsung actually held steady between the three-month spans, maintaining a 24.8% subscriber share.
The fastest-growing platform among U.S. smartphone subscribers? Android, of course, which grew 5.1 points, to 38.1%.
Apple's iOS, by contrast, increased 1.4 points during the same period, while use of RIM's BlackBerry OS decreased by 4.2 points, to 24.7%. Use of the Microsoft and Palm platforms also fell, by 1.9 points and 0.4 points, respectively.
comScore additionally found 76.8 million people in the U.S. to now be smartphone owners — a figure up 11% from just three months earlier.