Executive Editor s Comment
Looking Forward
This is an exciting time for asp.netPRO magazine. On the website we ll be covering the news of
the launches in 2010 that ASP.NET developers are watching with keen
interest Visual Studio 2010 and .NET Framework 4.0. And in the magazine we ll
be bringing you practical content you can use. Watch our blogs on the new www.aspnetPRO.com website and on our
sister site, www.DevProConnections.com.
Help us help you build a strong asp.netPRO
community through our online presence. Our new website allows us much more
flexibility in delivering content and features. Let us know what you think of
the changes and what else you d like to see implemented. You can also follow us
on Twitter at twitter.com/aspnetPROMag.
As I said, we re continuing to deliver great
developer content you can use from the authors whose expertise you value Dino
Esposito, Michele Leroux Bustamante, Steve Orr, Jonathan Goodyear just to name
a few. And we want to introduce you to new authors who are passionate about
ASP.NET development. In fact, one of those authors may be you!
Reader to Reader Content
I d like to invite all our readers to think about
difficult development problems you ve solved recently. Why not share the
wealth! We ll pay $100 for a step-by-step, hands-on solution to a real-life
development problem from the trenches. Send your solutions to Anne Grubb (Anne.Grubb@penton.com, the senior
editor for asp.netPRO and the asp.netNOW newsletter) and me (Sheila.Molnar@penton.com). If
there s enough interest we may even devote an entire issue to your solutions.
Magazine Size
You may have noticed that asp.netPRO magazine has gotten a bit smaller in recent months. Our
advertisers are very loyal and they are passionate about this readership. But,
as you probably know, the recession has hit the print industry particularly
hard. And these problems really aren t new to the recession. Particularly in
the business-to-business publishing arena, the cost of paper, printing, and
postage for producing the magazine you re holding has been rising month after
month. At the same time, our advertisers want results-oriented marketing. We
can demonstrate results when a reader clicks on an online ad. But we can t
prove that you took action because of an advertisement in a magazine. So in some
months we ll have fewer ads and inevitably the magazine sometimes will be
thinner, until media planners discover anew the branding and awareness value of
print magazines.
We re also looking at other powerful ways we can
bring you great content. Web seminars, web trainings, podcasts, conferences,
videos, blogs, and so on. We are reinventing the way we deliver content to you
so the format better suits the information.
DevProConnections.com
You may have noticed that our fellow website has
been renamed! It s now called www.DevProConnections.com. The mission of the website remains
the same: DevProConnections bridges the gap between development and IT
administration. The site brings you news and practical content on .NET
Framework, Visual Studio, database development, and coding in C# and Visual
Basic. According to Kim Hansen, the publisher of DevProConnections and the asp.netPRO properties, The renaming of
WinDevPro to DevProConnections builds on the brand that the Penton event,
DevConnections, has already established in the marketplace. DevConnections is a
well-respected conference that has done an outstanding job of connecting people
in the Windows developer market. DevProConnections shares that mission and also
strives to provide independent, high-quality education for Windows developers
while helping to bridge the gap between the IT Pro and DevPro.
The Fall
DevConnections Conference<
And speaking of conferences: Look for our booth at
the Fall DevConnections Conference in Las Vegas, November 9-12. We ll be there,
and aspnetPRO magazine will be in
your conference materials and in the bins. I enjoyed meeting with readers at
our booth at the Spring DevConnections conference. What I heard from you was
that you used the web for searching for solutions and for cutting and pasting
code solutions, but that nothing replaced the print magazine that you could
carry around and share at your office. I also was delighted to hear how much
readers appreciate the real-life solutions our articles provide.
I want to wish David Riggs the best as he moves to
new challenges. Anne Grubb and I are looking forward to bringing you great
developer content in print and online. Drop us a line. We want to hear from
you.
Sheila
Sheila Molnar (Sheila.Molnar@penton.com) is
Executive Editor for asp.netPRO.