Executive Editor s Comment

Looking Forward

This is an exciting time for asp.netPRO magazine. On the website we ll be covering the news ofthe launches in 2010 that ASP.NET developers are watching with keeninterest Visual Studio 2010 and .NET Framework 4.0. And in the magazine we llbe bringing you practical content you can use. Watch our blogs on the new www.aspnetPRO.com website and on oursister site, www.DevProConnections.com.Help us help you build a strong asp.netPROcommunity through our online presence. Our new website allows us much moreflexibility in delivering content and features. Let us know what you think ofthe changes and what else you d like to see implemented. You can also follow uson Twitter at twitter.com/aspnetPROMag.

As I said, we re continuing to deliver greatdeveloper content you can use from the authors whose expertise you value DinoEsposito, Michele Leroux Bustamante, Steve Orr, Jonathan Goodyear just to namea few. And we want to introduce you to new authors who are passionate aboutASP.NET development. In fact, one of those authors may be you!

Reader to Reader Content

I d like to invite all our readers to think aboutdifficult development problems you ve solved recently. Why not share thewealth! We ll pay $100 for a step-by-step, hands-on solution to a real-lifedevelopment problem from the trenches. Send your solutions to Anne Grubb (Anne.Grubb@penton.com, the senioreditor for asp.netPRO and the asp.netNOW newsletter) and me (Sheila.Molnar@penton.com). Ifthere s enough interest we may even devote an entire issue to your solutions.

Magazine Size

You may have noticed that asp.netPRO magazine has gotten a bit smaller in recent months. Ouradvertisers are very loyal and they are passionate about this readership. But,as you probably know, the recession has hit the print industry particularlyhard. And these problems really aren t new to the recession. Particularly inthe business-to-business publishing arena, the cost of paper, printing, andpostage for producing the magazine you re holding has been rising month aftermonth. At the same time, our advertisers want results-oriented marketing. Wecan demonstrate results when a reader clicks on an online ad. But we can tprove that you took action because of an advertisement in a magazine. So in somemonths we ll have fewer ads and inevitably the magazine sometimes will bethinner, until media planners discover anew the branding and awareness value ofprint magazines.

We re also looking at other powerful ways we canbring you great content. Web seminars, web trainings, podcasts, conferences,videos, blogs, and so on. We are reinventing the way we deliver content to youso the format better suits the information.

DevProConnections.com

You may have noticed that our fellow website hasbeen renamed! It s now called www.DevProConnections.com. The mission of the website remainsthe same: DevProConnections bridges the gap between development and ITadministration. The site brings you news and practical content on .NETFramework, Visual Studio, database development, and coding in C# and VisualBasic. According to Kim Hansen, the publisher of DevProConnections and the asp.netPRO properties, The renaming ofWinDevPro to DevProConnections builds on the brand that the Penton event,DevConnections, has already established in the marketplace. DevConnections is awell-respected conference that has done an outstanding job of connecting peoplein the Windows developer market. DevProConnections shares that mission and alsostrives to provide independent, high-quality education for Windows developerswhile helping to bridge the gap between the IT Pro and DevPro.

The FallDevConnections Conference<

And speaking of conferences: Look for our booth atthe Fall DevConnections Conference in Las Vegas, November 9-12. We ll be there,and aspnetPRO magazine will be inyour conference materials and in the bins. I enjoyed meeting with readers atour booth at the Spring DevConnections conference. What I heard from you wasthat you used the web for searching for solutions and for cutting and pastingcode solutions, but that nothing replaced the print magazine that you couldcarry around and share at your office. I also was delighted to hear how muchreaders appreciate the real-life solutions our articles provide.

I want to wish David Riggs the best as he moves tonew challenges. Anne Grubb and I are looking forward to bringing you greatdeveloper content in print and online. Drop us a line. We want to hear fromyou.

Sheila

Sheila Molnar (Sheila.Molnar@penton.com) isExecutive Editor for asp.netPRO.